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“You fail only if you stop writing.”   —Ray Bradbury

August Guest Speaker: Penny Sansevieri

Topic: How to Sell More Books–Laying the Foundation for Bigger Book Sales

Wednesday, August 3, 2022, at 6:30 pm

 

 

 

 

 

 

 

 

 

 

Laying the foundation for success is one of the key factors that will determine whether your book will make it – or not. Branding and platform are terms we hear a lot, but does this really matter to book sales? In fact, it does. This class will break down creative ways to build a foundation that will support your book and build your success.

This workshop uncovers the strategies for success, by demystifying things like “brand” and “author platform” and will teach attendees a simple pathway to create more book sales. We’ll discuss simple tools everyone needs: 

  • How does any of this drive book sales?
  • What’s a platform? 
  • The key elements every author platform MUST include
  • What matters to your readers?
  • Easy ways to research the things that matter to your audience
  • Why being obsessed with your readers matters
  • Secrets to creating a great author website (and why you need one)
  • How to develop a newsletter your readers will love
  • Branding made easy: A few questions to ask yourself to help the process along
  • Social media: where do you really need to be to drive book sales? Hint: you don’t need to be on every social media platform.
  • Promoting your book early – how early should you start?
  • The first 30 days of your book are the most crucial, key ways to maximize that time!
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of eighteen books, including From Book to Bestseller, How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing for Authors and How to Revise and Re-Release Your Book!
 

How to connect for the August speaker:

  1. At 6:15, click this link: https://us02web.zoom.us/j/81486424433?pwd=TGtaL1NkeGRhS01SZURsNExEQnhvZz09
  2. Your system may ask you to open or download the Zoom program. Say yes. 
  3. You’ll be presented with a screen of phone numbers.
  4. Here’s where you have an option.
    1. If you have an excellent internet signal and you are secure in your computer’s microphone and speaker ability, click on the “Computer Audio” option. 
    2. If you are unsure, then use your phone to call in. This means you will do all of your audio via phone, and your computer will just be used for video. (This is what most people should choose.) 
      1. On your phone, dial one of those numbers (there are so many because there are so many users trying to access Zoom these days. Just pick one). 
      2. When prompted, enter the Meeting ID. 
      3. When prompted, enter the Participant ID. (Scroll down to view it.) If you can’t find it, press #. 
  5. You should now be connected to both video and audio. 

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The TWA Critique group will meet via video call

Here’s how it works:

  1. Download and critique submissions in advance, like always.
  2. On Wednesday connect via video call to share your critiques. The meeting will start at 6:30. 
  3. Email your comments directly to the author after the critique. The author’s email address will be included in their submission. 

How to connect for the critique group (2nd and 4th Wednesdays of the month):

  1. At 6:15, click this link: https://us02web.zoom.us/j/81486424433?pwd=TGtaL1NkeGRhS01SZURsNExEQnhvZz09
  2. Your system may ask you to open or download the Zoom program. Say yes. 
  3. You’ll be presented with a screen of phone numbers like this: 
  4. Here’s where you have an option.
    1. If you have an excellent internet signal and you are secure in your computer’s microphone and speaker ability, click on the “Computer Audio” option. 
    2. If you are unsure, then use your phone to call in. This means you will do all of your audio via phone, and your computer will just be used for video. (This is what most people should choose.) 
      1. On your phone, dial one of those numbers (there are so many because there are so many users trying to access Zoom these days. Just pick one). 
      2. When prompted, enter the Meeting ID.  (814 8642 4433)
      3. When prompted, enter the Participant ID. (Scroll down to view it.) If you can’t find it, press #. 
  5. You should now be connected to both video and audio. 

Some things you should know:

  • I may mute you. I have some admin controls that allow me to address issues as they arise. I’ll use them as needed to help the meeting succeed. 
  • This might not work for all people on all systems. In general, video calls require a decent internet connection, and updated browser, and a few other tech requirements. We are choosing one of the most flexible video call platforms to help ease this, and we’ll do our best to support you, but please be patient. This is best effort on our part. 
  • This might be lumpy. There may be errors. We’ll figure this out as we go. 

FAQs

Can I mail my critiques to the author? 

No. We are not providing home addresses of the authors. Please send your comments via email. 

I hate technology and I don’t want to do this. 

That’s okay. You are welcome to download the submissions and email your comments directly to the author. No need to attempt the video call. Or, you can wait for the live group to resume. 

Is this free? 

Using the Zoom software to join this call is free. TWA is paying for a Zoom Pro membership to make this work. Your annual dues are covering this cost. Thanks for being a member and making this possible! 

What other questions do you have?

Email them to info@aksnyderbooks.com. 

Thanks for your patience as we work through the lumps in the process! Looking forward to seeing you all. 

Alycea